As with many fashion trends in times gone by, the wrist watch was first made fashionable by royalty — particularly Queen Elizabeth I who was given one in the second 1500s. The 1st widely worn watches were designed completely for girls and called wristlets.
Men of the late 19th century and early 20th century still kept track of time by employing a pocket watch regularly on a chain. They considered the wristlet a fashion trend that would, like any other trend, appear and disappear, and the watch would at this point never be considered by men as anything except a female bauble for women. The wrist-watch as a handy way to keep time for men truly started as a wartime condition. The English army in their battle with SA in the wild pig War in the early 1900s strapped pocket watches to their wrist so that they could hold their weapons at the same time.
The earliest wrist-watches for men were promoted to the regiment for men going into active service. Many of these influential men found the benefit of not fishing in a pocket for their watch necessary even after returning from the field. The flexible band pieces that attached to the open-faced watch made it easy to fix a leather strap, which kept the watch safely attached to the wrist.
Now wrist-watches were standard armed forces issue for the associated troops of World War I. In 1915, The Rolex Watch Company, formerly known as Wilsdorf & Davis, was set up. Rolex was recognized as a frontrunner in this research and received the 1st wrist-watch Chronometer award given out by the high-school of Horology in Bienne.
In the mid-1920s, following the war, men started to associate watches with the brave heroes who fought and no longer viewed them as for girls. Rolex snaffled on to this new image and continued thru the 1950s to market watches particularly targeting their efforts to captivating men. Masculine-style watches were invented to be worn by men in sundry fields of work, and today are as common in non-military environments as they’re in the armed forces.
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